When a client came to me, their email list had been sitting unused for years. They were posting occasionally on social media, and there were problems with their Facebook and Instagram business accounts. They’d actually lost access to both.
Before we could start creating more content, we needed to sort out what was already there.
We reviewed their online presence and worked through the issues that needed attention. That included updating bios, About sections, links and other information so people could find the right details about the business.
We also got their email marketing going again, created templates and put systems in place to make regular communication easier to manage.
Now the business is communicating with its customers through email newsletters and social media, with information and links that are consistent and up to date.
It wasn’t a complicated overhaul. It was a matter of identifying what needed attention, getting those pieces organized and putting a workable system in place.
And that’s what made the difference. Instead of marketing being something they got around to whenever they could, they now have a structure they can follow.
If your business has marketing activities that have been neglected or aren’t working the way they should, we can take a look at what’s happening and figure out where to start.
You can learn more about my marketing services, or send me a message if you’d like to talk about your business.
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