Facebook could be making it harder for small businesses to send customers to their websites, online stores and booking pages.
And if you regularly share links on your Facebook business Page, you’ll want to know what’s happening.
Meta, the company that owns Facebook, has been testing a restriction that limits some business Pages to two posts or comments containing external links per month.
Yes, that’s two links per month!
That means links to your website, online store, booking page or event registration could count toward that limit.
And putting a link in the comments instead of your original post won’t necessarily get around it. Those links can count too.
What’s Meta One?
Meta One is a new paid subscription service offering additional features for Facebook, Instagram and other Meta platforms.
The Meta One Essential business plan starts at $14.99 USD per month and still only allows two external link posts or comments per month. Higher-priced plans offer additional links, with the most expensive starting at $499 USD per month for unlimited external links.
Prices and availability may vary in Canada.
Is this happening in Canada?
As of October 2026, I haven’t found any confirmed reports of Canadian businesses experiencing Facebook’s new two-link restriction, and Meta hasn’t announced a specific rollout date for Canada.
I haven’t encountered the restriction on any of the Facebook business Pages I manage here in Ontario either.
However, that doesn’t rule out the possibility that some Canadian businesses are already being affected. Meta is introducing the restriction gradually, and not every business Page is included.
If you’re a Canadian business owner and you’ve encountered this restriction, please send me a message. I’d really like to know what you’re experiencing.
What could this mean for your business?
If you regularly include website links in your Facebook posts, this could affect how you promote your business.
For example, you might share links to new products in your online store, encourage customers to book appointments or promote upcoming events.
The restriction doesn’t mean you can only publish two Facebook posts a month.
You can still post photos, videos, business updates, product information and other content. It’s the external links that are being limited for affected Pages.
A few things you can do to prepare
1. Make better use of the links already on your Facebook Page.
Check your website link, contact information and action button to make sure everything is accurate and working properly.
You could also consider a service like Linktree, which allows you to create one page containing links to several destinations, such as your website, online store, booking page and newsletter. You can then add that link to your Facebook Page’s website information.
Another option is to pin an important post containing a link to the Featured section of your Facebook Page. Keep in mind that publishing a new post with an external link may count toward your monthly allowance if the restriction applies to your Page.
2. Give customers other ways to respond to your posts.
Instead of always directing people to your website, encourage them to send you a Facebook message, ask a question in the comments or contact your business directly.
For example, if you’re promoting a new product, you could invite customers to message you about availability or pricing rather than relying entirely on a clickable link.
This can also create opportunities for conversations with customers who may have questions before they’re ready to make a purchase.
3. Plan which Facebook posts really need an external link.
If your Page becomes subject to the restriction, think about which two link posts would be most useful to your business each month.
Maybe it’s an event registration, a seasonal promotion or a new product launch.
You can continue sharing regular content without external links and save your two monthly link posts for the promotions or announcements that need them most.
And if you have an email list, keep using it. Email gives you another way to share website links, promotions and business updates directly with your subscribers without depending on Facebook’s posting restrictions.
What if you receive a notification about the restriction?
Check what Facebook is telling you and whether your Page has reached its monthly link allowance.
You don’t necessarily need to purchase a subscription. Review your options first and decide whether you can continue promoting your business without paying for additional links.
I’ll be keeping an eye on how this develops, particularly here in Canada, and will share more information if we start seeing the restriction affecting local businesses.
Need a hand figuring this out?
If this restriction shows up on your Facebook Page and you’re not sure what to do, or you need help setting up something like Linktree, send me a message.
I’m happy to help you figure out your options.
